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Address: 68, Suites 1 & 2, The Strands, Sliema SLM1022, Malta

Phone: +356 79520408


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Cookies Policy

In order for our Sites to work, we use employ technologies like cookies, pixels and tags in order to analyse and improve our work. We want to personalise each and every customers’ experience and grant you access to adverts that are relevant to your personal requirements. We’re sure you want to know what it means to you, so here’s a bit of a breakdown.

Cookies Description

What are cookies, exactly? Well, essentially they’re what help to personalise your online experience. They show you Primo adverts when you’re browsing through other websites and save your details so you don’t have to waste time on your next order. Wonder how it works? 

Cookies are considered quite a cool thing. They’re small files (found on your phone or computer) which store tiny bits of information. When you visit a website, it remembers your choices and preferences and displays content that would be relevant to you. 

Cookies don’t stick around forever and are time-bound. Short session ones are only temporary and expire once your browser is closed. Persistent cookies will stay there for a specific length of time or until you delete these yourself.

Tracking Emails

All emails sent to you contain tracking pixels in the form of GIF files. Unique identifiers within these files allow us to recognise if an email is opened or if a particular link has been clicked. The email and IP address, device ID, date and time are noted in order to help us analyse data for campaigns or promotions.

Reports are elicited from the statistics developed to assist us in understanding whether our marketing campaigns, promotions or offers were interesting or useful to our clients and customers. From this, we can evolve and adapt our advertising or marketing to make it more pertinent to you. An easy example – if you were to ignore every email about Greek food, then we would take that to mean that you aren’t keen on Greek food.

Cookies Settings

If you opt to switch all your cookies off, then Primo might not work well. You can delete or manage your cookie settings from each browser:

For your mobile browsers, you can find them here:

Google Analytics tracks activity across all websites, but should you want to opt out entirely, then visit Google Analytics Opt-out Browser Add-on

More Information

You can learn more about our users’ data protection rights through our Customer and Rider Policies. We also encourage you to contact us with any questions regarding our use of cookies via our customer services team.

Mandatory Cookies

Most websites wouldn’t function very well without cookies, including Primo. They give us the ability to:

  • Create an order and add items to your shopping cart
  • Check and follow your order status
  • Allow our Customer Service Agents to contact you
  • Record your consent for use of cookies

Our payment portal also requires the use of cookies in order to process payments and remember necessary details (not on Primo’s systems). If you choose to sign in via Social Media (for example Facebook or Google), then it’s cookies that grant you access to log in. If you like, you can learn more about their privacy and cookie policies directly through their websites.

Cookies Used

Analytics Cookies

In order for us to understand how our clients and customers are using our site, we use analytics cookies which allow us to see:

  • If you have ever visited the Primo website before    
  • The amount of people new to Primo
  • The length of time people spend browsing the website
  • When the browser is closed
  • What led people to our website (whether from an ad or a search engine)
  • Which parts of our website our clients are using and which ones they aren’t

Cookies Used

Improving Content with Cookies

We are tirelessly testing and developing creative ways of optimising Primo. Pilot studies are often carried out before we officially take any changes to the wider public. This can only happen if – guess what? We use cookies! They enable us to know:

  • The versions of the website you are visiting
  • This can help us control which versions you visit as it allows us to find out which ones work best

Cookies Used

Marketing Cookies

In order to show you pertinent Primo adverts whilst browsing other sites, we collect data using third party cookies and pixels. The partners we usually work with to achieve this are listed below:

Once you access their websites, you control advert preferences and settings. They, too, may use cookies or similar technologies to check if an ad has already been shown to you.